Carlton United Breweries

Carlton Dry Container Bar

THE BRIEF

Reinvent Carlton Dry’s festival activations and give punters the best music festival experience possible. Create a festival destination that encourages a long dwell time and drives high volume sales.

THE IDEA

Create a versatile, configurable container bar and beer garden that gives punters the best seat in the house to enjoy their favourite acts.

THE RESULT

An enduring piece of infrastructure that has been activated at over 10 major music festivals from 2013 -2016. This bar and beer garden encourages a long dwell time and delivers high volume sales.

With the understanding that it’s better to enhance rather than distract punters from their festival experience, we built a bar with one simple thing in mind – to create the festival’s best vantage point for checking out bands.

Made from three 40ft shipping containers, the bar is fully adaptable and can be configured as a double stacked viewing deck, a natural amphitheatre for festivals, or even its very own venue.

We work with Carlton Dry to secure prime site locations at festivals that offer punters the best view of the stage whilst enjoying an ice cold Carlton Dry in comfort.