Strongbow
Summer Holiday
TO Spread the Strongbow Summer Holiday spirit ACROSS AUSTRALIA WE CREATED A GIANT STRONGBOW BOAT To TOUR FESTIVALS around THE COUNTRY.
The Strongbow boat toured festivals across Australia, including Southbound, where cider outsold beer for the first time at a major music festival.
The Strongbow Boat was built from a 45ft Ketch (boat) and surrounded with hand built wooden decking, a bespoke photo booth caravan and a 6m Strongbow bar.
District Agency built, toured and activated the boat at festivals around Australia, including Stereosonic, Future Music Festival, Splendour in the Grass and Southbound.
The boat became a key piece of infrastructure for Strongbow and perfectly captured the spirit of summer joy – so much so that it became the centrepiece of an outdoor billboard campaign.