Stella Artois @ Tropfest

Stella Artois Premiere Class

THE BRIEF

Create an experience that drives awareness of Stella Artois’ relationship with film and delivers on ‘the European beer of genuine worth’.

THE IDEA

Create Stella Artois Premiere Class at Tropfest for VIP’s and invited guests.

THE RESULT

Visibility of Stella Artois Premiere Class and support of film by the 100,000 strong audience. This ‘Gold Class’ experience positioned the brand as a premium beer.

Stella Artois Premiere Class was a high visibility ‘Gold Class’ experience in the open air of The Domain.

150 VIP’s and invited guests to Stella Artois Premiere Class enjoyed an enviable view of the screen from a raised branded grandstand, as well as gourmet canapés and ice cold Stella Artois served to them at their seats by our Stella Artois wait staff.